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Costly Cord: Exclusive Jewelry by Wellendorff

The success of the family-run Wellendorff company sounds like something of a fairy tale. Despite high gold prices and the debt crisis, nothing seems able to hold the company back. On the contrary, demand often exceeds supply. The family made a name for itself with fine gold jewelry. And its gold cord and rope for necklaces and bracelets have become a global trademark for the Wellendorffs. Report by Bettina Thoma.