JK Rowling: A Strategy of Mystery
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- September 26, 2012
A bestseller before even being published, 'The Casual Vacancy,' the new book by JK Rowling, is surrounded by secrecy and mystery. Only a few details have been revealed, a strategy which has worked in the past. Pre-order sales have reportedly topped a million copies and British booksellers expect it to be the best-selling fiction title of the year.
