How Buffalo Wild Wings CEO is Positioning the Company for the Future
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- August 6, 2014
A quarter is just that for a company, three months out of a longer term journey. To stay relevant in business today, and drive healthy returns for shareholders, a company has to be constantly reinventing itself to appeal to its customers. Fresh off another strong quarter, TheStreet's Brian Sozzi sits down with Buffalo Wild Wings President and CEO Sally J. Smith to discuss the future of the company. From ordering on tablets inside of the restaurant, to new tablet-based sports trivia games for guests, to menu innovation, Smith shares what she and the Buffalo Wild Wings team are cooking up to remain multiple steps ahead of restaurant competitors.
