App Store Optimization is an important factor in success of app and its publicity. It is a good technique to achieve the goal of getting higher search results in app store itself as well as in Search Engines. Factors like title, stats and reviews, etc. are important to gain some attention. Google Play usually use 5 star rating band to give customers an overview about the app. whereas iTunes use their own marketing techniques. Several techniques can be used to gain advantage for your app.
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