3 Strategies For Improving Your Art Sales Right Away

Calling all creative types! This one is for you. Your brilliant work deserves to be seen, discussed, and collected. Whether you are a painter, filmmaker, designer, musician, writer, or multidisciplinary wizard, adopting inventive sales strategies will boost your reputation and your revenue stream. Here are three straightforward starting places to try.

Simplify Your Website

Your landing page is that short and sweet URL that you print on your business card, attach to your social media bio, and speak aloud to friends and family at holiday gatherings. Chances are, the majority of your sales end up coming from your personal website. The traffic that you generate here will either lead to engagement or dismissal; it all depends on how easy it is to navigate.

First and foremost, make sure that your homepage is clean in appearance. Center the images and text snippets that encapsulate your unique talents. Update your artist's statement if needed! Include a brief menu that helps your customers find the collection or service they're looking for.

Make sure that your sales force automation is seamlessly woven into every aspect of your platform. If a client wants to purchase an original collage print or book a screening of your latest film, it should be incredibly simple for them to do so. Don't make them into gaudy or demanding appeals, but let your sales offerings be as discoverable as possible.

Amplify Your Presence

Most modern artists are aware of the role of internet aesthetics in personal success. Managing an attractive social media account for your craft is one of the most promising ways to elevate your sales. Consider engaging with multiple platforms like Instagram, Facebook, Twitter, and LinkedIn. Decide on a handful of visual branding tactics and stick to them. Post at least three times a week, and always share big announcements. If you have a unique feature like HD video content, don't hesitate to center it. Standing out among the crowd is key.

Interacting with your followers through comments and direct messaging is another surefire method for spreading the word about your art. As you dedicate energy to making your page feel personalized and genuine, your dedicated fans will take some time to recommend your page to their own circles.

Consider setting up an insider incentive for regular patrons; this could be a text notification group for special deals or a mail-in subscription program for smaller pieces that remind them of your development as an artist. Whatever it is, advertise it on social media and allow people to sign up online. These kinds of close partnerships will serve you immensely as you seek to reach a wider audience over time.

Whether you decide to do it yourself or hire an assistant to help you, amplifying your online presence will not be a decision that you regret.

Diversify Your Approach

After setting up your digital persona as a reference point, you can increase your sales by thinking outside of the box in the physical world. Regardless of the medium you employ, there are always opportunities to garner more attention by displaying your art publicly. Cultivating spaces and relationships that nurture your art will extend your reach in a surprising fashion.

Maybe you can collaborate with another local artist for a one-off event or a long-term project. This gives both of you a chance to expand your influence to supporters from proximate networks. Loyal fans are bound to invest in recommendations from their favorite artists.

If possible, reach out to galleries and museums about your latest endeavors and see if they have any openings. Building connections with trusted establishments like these can transform your status forever. What's more, formal invitations to gallery openings and seasonal shows are sure to captivate wealthy collectors and distinguished critics.

Creative thinkers like you are tasked with originality in content and in branding. It can certainly feel like a lot to take on, but once you have a steady rhythm established, you will be amazed at how much you are able to sell!