Kevin Faber

Post Date: Apr 9, 2021

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Tips to Help You Stand Out in the Photography Industry

Today, most people own a camera. With so much information readily available online, learning the right way to use it has never been easier. Unfortunately, this can be a double-edged sword.

While you have a lot of information available, it also means that almost anyone can master an industry that used to require an expensive education and a lot of time. Minimal barriers to this industry mean that the photography industry is saturated with competition.

Just because there's a lot of competition, it doesn't mean you cannot succeed as a photographer. There are a few ways to help you stand out, from using a solar power system to create a unique marketing plan. Keep reading for some additional tips to help ensure your photography business is set up for success.

Create a Positive Client Experience 

Everything about your client or potential client interactions needs to be positive. From what you offer, pricing, booking, and more, you need to make sure they know what is going on and stay informed. Remember, custom photography requires an investment. Unless you are working with models, most people are not completely comfortable when getting in front of a camera. It's up to you to provide a positive experience from the start.

Making sure you create a positive experience for your clients isn't as challenging as it may seem. Make sure to use a lot of positive languages and keep things fun and lighthearted. This is going to help people relax and ensure it is an enjoyable experience.

Show Your Personality Online

If you don't remember anything else, remember this. People are purchasing you just like they do your photography skills. Be sure you are letting your personality shine through in your online presence. Today, people want to be able to know you and your character, your values, and your quirks. They want to feel inspired by you. This is particularly the case if you are a wedding or portrait photographer. In this situation, making a purchase is both an emotional and practical decision.

There are a few ways to do this. You can add fun details to your website. This is especially important on your "About" page. Here your goal should be to show who you are. Include details about yourself that make you unique, even if it is not directly related to your photography business. You can mention some of your unique personal values that encourage you and hobbies that you do for fun. You can even mention things like your favorite morning or evening beverage. The more personal you get, the more of a "real person" you will become in your clients' minds. This can help make you more than just another service provider.

You should also consider offering a look "behind the scenes." One way to do this is with social media. Post video outtakes and photos and in-process content that show how your photos are taken, edited, and more. While you are at a photo session, have someone take the footage to post on Facebook Live and engage with potential clients like this. In most cases, these tactics are much more effective than just trying to make a hard sell.

Stay Consistent

You can't be a one-hit-wonder. You must create and produce new and quality work regularly. Even in cases where the work is for you, it is important to remain consistent.

If you offer "free" or "low-budget" shoots to help build your portfolio, that is fine for about six months. However, doing this for a period of two years is a bit too much. Your free or low-budget shoots should not be the quality you provide to individuals who are willing to pay full price for your photography services.

 

When building a photography business, there are many factors to consider. Keep the tips and information above in mind to ensure that your photography business has the best chance of success possible. 


Apr 9, 2021

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