We live in a world where just about anything is at our fingertips with the use of a smartphone. This is immensely helpful as an artist, because it allows you to reach audiences you never would have been able to before. This also means, the bar for marketing yourself is much higher. Having an OK art website or portfolio just isn't going to cut it anymore.
In order to make your art portfolio website shine, you're going to have to go above and beyond. Here are some things to keep in mind:
Creativity will take you a long way
You don't have to be a web designer to have an art portfolio website that gets you noticed. In fact, there are a few great website-building software options that are very user-friendly. That means, you don't always have to hire someone for the job, as you can do it yourself. When it comes to making your site original, remember that creativity can really put you ahead of the curve. Sure, there are plenty of examples online that you can imitate, but you don't want your space to look like everything else on the Internet. Get your creative juices flowing, and make it unique. By daring to be different, people will be able to distinguish your site from all the rest circulating on the Web.
"A user-friendly website is essential."
Keep it simple
Not everyone who will view your site will be a Web or graphic designer. In fact, most people will (hopefully) be potential customers. Most individuals don't have the time to search through your website pages and portfolio just for a contact email or phone number. Actually, they'll likely just move on to the next artist. In order to attract attention, you need to keep things simple. Avoid unnecessary links and overwhelming graphics.
Bring in a professional
If you cannot do it yourself, sometimes it just comes down to hiring a professional. If you hire a graphic designer to do your art portfolio, you're not only helping yourself but independent artists as a whole. Ask around to see if some of your graphic designer friends can get the job done for you. They are trained in this field so they will make sure to make all the necessary choices to get you ahead. In addition, by hiring them, maybe they'll keep you in mind and return the favor down the road.