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Are You a Coffee Snob? Why We Crave a Good Cup of Joe

Three of San Francisco's finest coffee entrepreneurs spill the beans on what it takes to be at the forefront of an artisan coffee revolution. Join the owners of Blue Bottle, Four Barrel and Ritual Coffee Roasters as they discuss sourcing beans directly from farmers they know, roasting on the premises of their local establishments, and brewing the perfect cup of joe. Come early for a "cupping" and taste what Bay Area coffee innovation is all about.