"Ugly Truth" Campaign Gets Uglier
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- June 26, 2013
New entertainment integrations and social media initiatives move the "ugly truth" campaign into a new phase this month, further seeding important tobacco-related facts and messages with teens and young adults. The latest advertising campaign from truth the nation's largest youth smoking prevention campaign features its first television ads since 2010, and a host of marketing and digital tools to educate and connect with teens and young people through a range of digital media initiatives and entertainment integrations.
