Is NYC's Dig Inn the Next Huge Thing in the Restaurant Industry?
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- July 3, 2014
The longtime success of McDonald's, Burger King, and Wendy's in the quick-service restaurant industry paved the way for the likes of Chipotle and Panera Bread, which have been dubbed fast casual dining eateries. Armed with healthier menus and associated marketing, as well as stylish interior layouts, Chipotle and Panera Bread have forged a new market in the restaurant business. Baton passing of this sort is transpiring once again, where the success of fast casual chains is spawning new companies seeking to take the concept further. A name that exemplifies this is New York City-based fast casual restaurant Dig Inn, which serves healthy, vegetable-heavy food options and fresh juices. Brian Sozzi sits down with the Founder & CEO of Dig Inn, Adam Eskin, for an exclusive snapshot into the business.
