Landmark Generational Study of U.S. Youth Reveals How the Great Recession, Xer Parents and a Different Relationship with Technology Make Young Millennials More Like Katniss, Less Like Harry Potter NEW YORK, June 18, 2013 /PRNewswire/ -- MTV, a division of Viacom (NASDAQ: VIAB, VIA), today unveiled the results of its new landmark generational study, "The New Millennials Will Keep Calm and Carry On," investigating the shifting dynamics between younger and older Millennials in the United States.