Using Art To Improve Your Business's Social Media

Marketing through social media can be a great way to increase the visibility of your brand. One of the best aspects of social media is the opportunity to engage in two-way interactions with your audience. Another benefit is that anyone can get started on social media at any time. However, this also means that there is a lot of noise. Art can be a useful tool to help you cut through that noise.

The Value of Visuals on Social Channels

One of the biggest challenges on social channels is the sheer number of people participating. Brands ranging from single-person startups to massive, global corporations are all competing for attention. Plus, individuals interacting with brands and each other are also on social networks. The result is a lot of noise that your brand needs to cut through to get its signal noticed.

People on social channels tend to engage with graphics and videos more than written or audio-only content. In other words, people like to have something they can see. This will tend to get noticed much more easily than plain text.

Using artwork can be a great way to get noticed more easily. It should relate to your brand in some way. However, you can experiment with all sorts of techniques. The following are a few examples:

• A digital flyer for your upcoming event
• Artwork from a game or other software
• Art created by your community
• Art expressing an idea related to your brand or an initiative
• Photographs relating to your business (but more than just promotional shots)

Each of these examples can be more or less artistic depending on the needs of your business. If you incorporate a more creative and artistic side to your brand visuals, there is a good chance that people will engage with it more. Your audience has likely seen thousands of graphics for events. Something that is more expressive and interesting could help to get more attention.

Tips for Better Art-Based Marketing

If you want to make the most of your art-based social media marketing, you’ll need a good strategy. The following tips will help.

1. Have Clear Goals: As with any other initiative, social media marketing campaigns should have strong goals. Try using the SMART framework to make specific, measurable, action-oriented, realistic and time-bound goals. Good goals will guide your approach and help you measure success.
2. Post Consistently: It is useful to keep a consistent schedule for posting. You should base this on your ability to create or curate content on a regular basis. Don’t post a lot of stuff all at once then have a large gap before your next post. It can be useful to use social content management systems to make sure your posts are published at the right time.
3. Understand the Benefits of Different Platforms: Different social networks have unique traits. For example, Instagram is entirely visually focused while Twitter is much more text-centric. Understanding the benefits of each will help you to get more from your social media posts.
4. Leverage A/B Testing: Trying different ideas and testing them as you go is a great way to get better results. Many social platforms make A/B testing relatively easy. Plus, you can always try different variations of the same concept to see what sticks and what doesn’t.
5. Have a Unique Voice: Finally, it is important to be unique on social channels. You are trying to cut through the noise. So, you can’t let your brand simply become part of the noise. Having a unique voice for your brand can help to achieve this. Furthermore, that voice should be consistent. Fortunately, using artwork is a great way to make your brand more unique.

Get Started With Social Media Art Today

Discover more about using art on social media channels to market your business. With the above information, you will be well-positioned to achieve results. However, there is no one-size-fits-all solution. So, get ready to experiment and explore.