Why Your Business Needs RevOps

You've put time into your business. Forming products and services that are perfect for an audience is no easy task, and getting those products and services in front of people who want to purchase them is another process entirely. 

To have a successful business, you need to have every department working together to achieve your company's goals. Meetings, emails, and collaboration can fill a day and before you know it, you can be wondering how your business can move from the mundane to a fully active process that keeps your business on track. 

When it comes to a working system that works for you and your business, RevOps fits the bill. 

What is RevOps?

Think of every department that plays a role in your product to sales and revenue operations. You've got a department managing the handling and creation of your product and services, you have a sales and marketing team trying to take that product and get it in front of the right audience, and then you have a client services team that talks to your customers about the product. There may be a variety in your team's names and roles, but overall, they have a key focus on one thing, and that's getting revenue. 

When it comes to RevOps, the idea is unifying teams together so that pieces of the product-to-cash flow, don't go missing. The goal is for everyone to be on the same team, know where and how things are going, and automate processes so that people can focus on other areas that are higher precedence. 

RevOps looks to streamline teams, processes, and gain continuous revenue rolling in the door for your business.

How's it Work?

Communication and automation play a large role in RevOps. Any team involved in the product-to-cash life cycle is part of the RevOps team and each will play a role in keeping things running smoothly. The difference between your normal business operations will include efficiency. Revenue operation teams will have a large portion of the tasks in the buying, selling, and billing automated. Have you thought of investing abroad?

Tasks, such as direct sales can be automated to convert potential leads into real opportunities. How can they do this? With data analysis, a generated attractive quote can be sent to the customer. That quote, if accepted, gets moved into the contract phase which can be generated and sent to the prospect seamlessly. Once the contract is signed and returned, the billing process begins. 

Removing face-to-face contact for a majority of company steps leaves open time that can be used for collaboration and goal setting to reach a higher growth. Technology is advancing quickly, RevOps helps stay with the flow of technology and analyses your company to help achieve returning revenue time and time again.

How Do You Start?

Using a RevOps method doesn't have to be a frantic overnight change. The processes to automate and generate good standing between departments can be taken a step at a time. For starters, easily achievable tasks can begin to be automated first. This allows your team to get used to the benefit of automating processes and working together. 

The goal is to get everyone on the same page and working with, not against, each other. Without a RevOps mindset, finger-pointing and blame are far too common when an overall goal isn't met. RevOps shifts the focus from the sale to customer satisfaction, and that allows the idea of a happy repeat customer will bring you revenue over and over again. 

To make this work and begin your RevOps team, start by gathering everything in your company that records data. Data analysis plays a large role in how the automation process works, learns and grows. You'll want to look at things such as:

• Quotes
• Account Data
• Contracts
• Payments
• Invoices

You've worked hard on your business to create something you can be proud of. Let your business work for you by ensuring you have the right processes in place and revenue that comes back in your door.