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Larry Jordan: Unsung New Products at NAB 2018

By Larry Jordan

The 2018 NAB Show had almost 1,800 exhibitors, all in some way connected with media. More than 3,000 products, by my estimate, were announced or released. There’s no way I can cover all of them.

Many of our biggest companies – Adobe, Blackmagic Design, AJA Video Systems, Sony, NewTek – have been extensively covered elsewhere. Here are some announcements you may not have seen – grouped by category – with text (and capitalization, sigh…) taken from their press releases.


Atomos announces free firmware updates to Atomos Shogun Inferno and Sumo 19 devices to support Apple ProRes RAW.


JVC Professional Video announced three new additions to its family of 4KCAM cameras. Among other new features, the new GY-HM250U offers integrated graphics and live streaming, while the GY-HM250SP adds sports-specific score overlays. Also new, the GY-HM180U sets a new benchmark for professional compact cameras without built-in streaming or graphics.


Canon launched the EOS C700 FF, a full-frame cinema camera, for the first time. The CMOS image sensor has a resolution of 5,952 x 3,140 pixels enabling 5.9K 60 fps RAW recording. It provides an active image area of 38.1 x 20.1mm and supports readout at full size, as well as Super 35mm, Super 16mm and anamorphic mode. The sensor captures wide tonality exceeding 15 stops of dynamic range. For a huge variety of lenses, the EOS C700 FF offers the interchangeable mount options PL and EF (even with auto focus functionality). With its weight of 3.4kg the camera is also dedicated for shooting from the shoulder.


Chrosziel offers the Light Weight Support (LWS) 401-C700 with 15mm rods to support camera operators to seamlessly change between shooting from shoulder and tripods. With 1.84lbs. (836g) it is one of the most lightweight supports on the market. Matching the form factor of the C700 / C700 FF / C700 GS, the base plate is mounted to the bottom of the camera with four captive screws. The Hirth rosettes on both sides allow securely adding accessories like handgrips. For perfectly balancing the camera on the shoulder the shoulder pad can be moved back and forth.


Read the rest of Larry’s comprehensive list of new hardware from NAB here.